A Beginner’s Social Media Guide for Small Businesses
Are you ready to connect with a wider audience? Want to know the best ways to leverage social media for your small business? If you haven’t used social…
Field notes
Practical ideas for growing lean and putting AI to work.
Clear, first-hand writing on customer acquisition, positioning, marketing systems and useful AI — for founders who would rather see the working than read the hype.
Latest
The Beginner’s Guide To Content Marketing
Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to…
Social Media Marketing Made Simple: A Step-by-Step Guide
I don’t think I need to tell you how big social media is. Social media is the fastest growing trend in the history of the world. This sector…
A Beginner’s Guide to Successful Email Marketing
“You’ve got mail.” Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were…
SEO: A Comprehensive Guide for Beginners
SEO. You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it…
[2020] Amazon Business: What It Is & How It Can Benefit You and Your Business in COVID Crisis
Amazon Business is very similar to Amazon — only with added features tailored to the needs of businesses. Users get access to business-only pricing, multi-user accounts, and more.…
Start here
New here? These three are the ones I would read first.
Positioning
How to Make Your Positioning Easier to Understand
Reduce the effort a visitor needs to understand who you help and why they should believe you: lead with exclusion, name the real comparison, and use language your customer would actually say.
Lean Growth
A Lean Customer Acquisition System for Founders
Build one repeatable path from a clear customer problem to a useful conversation - a focused promise, one channel, one offer and one follow-up - instead of running every channel as a separate experiment.
Applied AI
Where AI Actually Fits in a Small Business
A grounded way to choose which workflows AI should touch first: pick repetitive tasks with clear inputs, a definition of done, and a reversible output - then keep the first version narrow enough to measure.