Why customers stop before buying: a founder’s checklist
Before you post more, cut your price or try another platform, trace the last few people who could have bought from you. The step where they stopped tells you what to fix first.
When people show interest and then go quiet, the answer usually sits in the buying decision itself: who is ready to buy now, how easily they can judge your offer, and what they need to see before they trust you with their money. I learned this with my first three website clients in 2009, and I still start every customer conversation there. Begin with the checklist on why customers stop before buying, then make your offer easier to judge, and test your next idea before you build it. If one enquiry is on your mind right now, tell me about it.
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If people show interest but do not buy, trace the last enquiry before adding a channel.
Want to understand my approach? Read about me, or describe what you are working through.
Before you post more, cut your price or try another platform, trace the last few people who could have bought from you. The step where they stopped tells you what to fix first.
Compliments don't tell you whether to build. Find the one assumption behind your next expense, talk to people about the last time they faced the problem, and run a small honest test.
When people keep asking what exactly you do, they're struggling to judge your offer. Name one buying situation, show the work they'd receive, and check that someone can explain it back.