Category

Customers

When people show interest and then go quiet, the answer usually sits in the buying decision itself: who is ready to buy now, how easily they can judge your offer, and what they need to see before they trust you with their money. I learned this with my first three website clients in 2009, and I still start every customer conversation there. Begin with the checklist on why customers stop before buying, then make your offer easier to judge, and test your next idea before you build it. If one enquiry is on your mind right now, tell me about it.

3 articles

Start with the buying decision

If people show interest but do not buy, trace the last enquiry before adding a channel.

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