Visibility
How to pitch a journalist with a story you can prove
A useful pitch explains what changed, why it matters to a specific audience and what a journalist can check. Here's how to test your story before building a media list.
Visibility
Good work deserves to be noticed. A story travels when it is useful to a specific audience and backed by evidence they can check. These guides help you find that story and bring it to the journalists, publishers and podcast hosts who cover your space. I learned this while introducing an NGO’s fundraising work to people who could tell it well, and I use the same approach with founders today. Start with how to pitch a journalist with a story you can prove, and keep your promise consistent from your profile to your website.
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Give people a reason to pay attention
A clear story starts with a specific audience and evidence they can check.
- Decide whether the story is ready for a journalist
- Keep the promise consistent from profile to website
Want to understand my approach? Read about me, or describe what you are working through.