How to Make Your Positioning Easier to Understand
Reduce the effort a visitor needs to understand who you help and why they should believe you: lead with exclusion, name the real comparison, and use language your customer would actually say.
Field notes
Practical ideas for growing lean and putting AI to work.
Clear, first-hand writing on customer acquisition, positioning, marketing systems and useful AI — for founders who would rather see the working than read the hype.
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A Lean Customer Acquisition System for Founders
Build one repeatable path from a clear customer problem to a useful conversation - a focused promise, one channel, one offer and one follow-up - instead of running every channel as a separate experiment.
Where AI Actually Fits in a Small Business
A grounded way to choose which workflows AI should touch first: pick repetitive tasks with clear inputs, a definition of done, and a reversible output - then keep the first version narrow enough to measure.