"For your growth. Always."
"For your growth. Always."
Are you ready to connect with a wider audience? Want to know the best ways to leverage social media for your small business? If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started. In this article, I’ll show you seven steps you […]
A Beginner’s Social Media Guide for Small Businesses Read More »
Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to market a product or service. If you’ve never heard of this concept, that’s
I don’t think I need to tell you how big social media is. Social media is the fastest growing trend in the history of the world. This sector has grown faster than the internet itself. Within the first 10 years of being publicly available, the internet managed to gather roughly 1 billion users. (Image source:
Social Media Marketing Made Simple: A Step-by-Step Guide Read More »
“You’ve got mail.” Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web. Although times have changed and AOL no longer sends CD’s in the mail,
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SEO. You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The reality is, SEO isn’t rocket science. Some gurus would have you believe
Amazon Business is very similar to Amazon — only with added features tailored to the needs of businesses. Users get access to business-only pricing, multi-user accounts, and more. Here’s everything you need to know. It is free to join and includes a unique set of features that organizations, entrepreneurs, and startups would find useful, such
Positioning · Field note How to make your positioning easier to understand Strong positioning is not a clever sentence. It is the set of choices that helps the right customer understand why your offer belongs on their shortlist. Clarity starts with exclusion If an offer is for everyone, the message has to stay vague. Decide
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Lean growth · Field note A lean customer acquisition system for founders Growth becomes easier to manage when you stop treating every channel as a separate experiment and build one simple path from attention to a useful customer conversation. Choose one customer and one problem Broad audiences create expensive marketing. Start with the customer who
AI leverage · Field note Where AI actually fits in a small business The best AI project is rarely the most impressive demo. It is usually a repetitive decision, handoff, or task that quietly consumes time every week. Start with friction, not tools Most teams begin by asking which AI product they should buy. That