Category

Visibility

Good work deserves to be noticed. A story travels when it is useful to a specific audience and backed by evidence they can check. These guides help you find that story and bring it to the journalists, publishers and podcast hosts who cover your space. I learned this through NGO work and fundraising for startups, where I saw that investors notice visibility. Today the right coverage also shapes what AI search tools say about you. Start with how to pitch a journalist with a story you can prove, and keep your promise consistent from your profile to your website.

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Give people a reason to pay attention

A clear story starts with a specific audience and evidence they can check.

Want to understand my approach? Read about me, or describe what you are working through.